essential tidbits

Those exaggerated TV ads

March 12, 2008

Last night while watching TV, I was amused with all sorts of propaganda being fed to the viewers during commercial breaks. Some are blatantly exaggerated with characters throwing themselves at the back of a bus and going through a big splash of water, or an actor zipping open his face downwards to reveal another costume, or a man climbing up a mountain of dirty laundry. While we know these are just funny exaggerations and need not be taken seriously, I wonder how it affects the kids watching them.

With so many products on TV clamoring for the attention of consumers - from shampoos, skin whitening lotions, to beverages, burgers and jeans, producing quality merchandise (including product development and research) and providing excellent service should be a company’s priority instead of investing millions on famous personalities for ads. After all, a satisfied customer is worth more than few seconds of hype on TV. Word of mouth marketing is still very much important and the integrity of a company relies much on the satisfaction their clients get.    

Posted by tidbits at 10:04 pm | permalink

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