Pump up your brand!

Have you taken the Brand Strength Test for your product yet? It’s a free online test by the Brand Identity Guru, Inc. (BIG), an advertising agency that helps businesses pump up their brand. According to them, taking the Brand Strength Test is the first step to improving your brand and increasing your market share. All you need to do is answer 12 questions honestly about your corporate strategy, your clients and prospects, target market and other information about your products/services. The test is just an overview though but it would give you an idea about your company branding and marketing status.

Advertising and branding solutions are what companies need to promote their products and services otherwise they would just be among the many competitors. The need to stand out and be unique from the rest is what BIG wants for their clients. Aside from advertising and marketing services, they also provide search engine optimization (SEO) for those who want to hit it big in the World Wide Web. SEO is another important tool especially when you have a global market and you want to promote to a bigger audience. It ensures your business that it will be included in the top search results for keywords related to your products and services. 

Saying no

We’ve been invited to dinner today and though it was such a tempting offer, we had to say no. We just came home from an out-of-town trip and we’re just so tired and needing some rest and on top of that, we’re stuck with a lot of pending tasks.

It’s usually a difficult situation, saying no to a friend’s request that you’ll be with them for just few hours. Sometimes, they would even try to convince you with some lines such as, “work is always there, but this meeting is not”, or some other reason that make you feel guilty for not attending. They would almost sound like some sales agent persuading you to check out some cheap car insurance quotes.

But then again, good friends do understand and there would always be a next time. You just can’t have it all. I know we made the best decision about the invitation.